2020/2021/2022 World Market Clothing Trends Report
Content：
1. Overview of the world market clothing
International clothes market scale
2. Apparel industry trends and opportunities
• coexist with the virus
• digitize at full speed
• fast fashion acceleration
• Small orders are more frequent
• Retail relocation
3. Global clothing fashion trends
• Street style
• Multifunctional casual clothing
• Neutral style
4. Bulk clothing buyer analysis report
Composition of clothing buyers
Online retailers are the main buyers
Small and medium retailers are the core, and buyers are diversified
Diversified identities of global bulk clothing buyers Demand differentiated services from suppliers
5. Characteristics of online consumers and online retailers
Characteristics of online shopping consumers
Characteristics of online retailers
6. Global Apparel Market Opportunities
Pajamas and loungewear
Ladies' sexy underwear
Party social dress
Islamic clothing
1. Overview of the world market clothing
International clothes market scale
In 2020, the global clothes market is worth 1.46 trillion U.S. dollars. It is predicted to grow by 16.8% in 2021, and it will rebound at a 5% annual growth rate in the next five years. In 2020, the market share of women’s clothing is the largest, accounting for 51% of the 1.46 trillion US dollars. It is expected that the market share of men’s clothing will increase by 44% by 2026.
In 2020, China market clothing exports are 137.4 billion U.S. dollars, ranking first in the world. The TOP3 export markets are the United States (17.2%), the European Union (15.7%), and ASEAN (14.4%).
2020, North America and Europe are the largest consumer markets for fashion apparel products, accounting for 50% of the global clothes market. With the development of Asia, Eastern Europe, the Middle East, Africa, and Latin America, the consumption power of these regions will also increase. In 2025, the proportion of Asia and other markets will be Increased to 58%.
2. Apparel industry trends and opportunities
• coexist with the virus
45% of the apparel industry executives and stakeholders said that the new crown epidemic will remain the biggest challenge in 2022.
• digitize at full speed
71% of fashion industry executives expect their online business to grow by at least 20% in 2021.
• fast fashion acceleration
DTC (Direct-to-Customer) model uses social media to directly interact with consumers, quickly respond to market demand, and launch influencer products. in recent years, a number of unicorn brands have been incubated.
• Small orders are more frequent
Produce products according to market demand, reduce inventory, increase capital turnover, launch new products of the season, and replenish multiple small orders to diversify risks.
• Retail relocation
Companies rethink their retail layout to meet the needs of digital marketing. Full-link tracking of product conversion and profitability.
The apparel industry is still in a period of rapid development. It is recommended to integrate the supply chain, provide new products, combine digital marketing, and plan ahead for the next 3-5 years to obtain more online business opportunities.
3. Global clothing fashion trends
You wonder may what clothes are trending in the next few years. here are 3 main fashion trends.
Street style
Street style shows a wonderful life and vitality, so it continues to be sought after by social media and young Y and Z generation celebrities. The design inspiration of street-style clothing comes from the two-dimensional network, science fiction, games, street art, and other clothing trend elements.
Product features:
• Oversized
• Rich colors, patterns, text
• Highly recognizable details
• Men and women can wear
Multifunctional casual clothing
The home has been transformed into a multi-purpose place that integrates rest, work, and social contact，
forming a work-leisure lifestyle. The market prefers clothing products that can satisfy home and out at the same time. Products that are durable and environmentally friendly will be more favored by consumers.
product features:
• Comfortable silhouette
• Natural tones
• Convenient and versatile
• Simple style
Neutral style
With the gradual improvement of gender equality and cultural tolerance, neutral or unisex has become a fashion attitude. Because the neutral design is more avant-garde and open, it has become a way for young people to show their individuality. WGSN data shows that the proportion of Generation Z, Millennials, and Generation X who are familiar with neutral styles is up to 76%.
product features:
• Loose silhouette
• Neutral tones
• Retro Style
• Minimalism
4. Bulk clothing buyer analysis report
Composition of clothing buyers
American buyers account for the majority, South Asian and South American buyers are expected to take the lead. The United States, ASEAN (Philippines), Latin America (Brazil, Peru, Chile), Africa (Nigeria) Garment import growth accelerated.
Online retailers are the main buyers
The COVID-19 pandemic has driven the transfer of purchasing mode from offline stores to online shopping, forming “irreversible penetration”. European and American markets are leading the traditional e-commerce field while emerging countries are running fast in the field of video e-commerce and social media e-commerce.
The penetration rate of global online clothing sales in 2020 is 34%, up 42% year-on-year. China ranked first, followed by the United States with 35 percent and the European Union with 28 percent.
It is predicted that the global online apparel sales penetration rate will grow at a compound annual rate of 6.7% from 2020 to 25, 1.7% higher than the global market capacity growth rate during the same period.
Small and medium retailers are the core, and buyers are diversified
E-commerce on shopping platforms, self-owned websites, and social networks have become the core of the clothing market.
Platform e-commerce sellers: Amazon, eBay, Etsy.
Self-owned website sellers: Shopify, Wix, professional vertical e-commerce (Shein, Patpat), brand website.
Social e-commerce vendors: Facebook Shop, Instagrams, Poshmark, Tiktok, Youtuber.
The entry threshold of clothing e-commerce is low, and a large number of sellers flood in.
Diversified identities of global bulk clothing buyers Demand differentiated services from suppliers
Online retailer
Main groups: Internet celebrities, niche clothing brand retailers, independent designers.
Order features: trial order mode, fast reversal of orders, high frequency of small orders.
Demand: quickly find specialty clothing products, and find suppliers that can achieve low MOQ, light customization, and fast delivery
Main track: RTS (ready to ship).
Main suppliers: wholesale markets, international traders.
Offline retailer
Main groups: BLSH (buy low sell high), niche clothing brand retailers, independent designers.
Order features: small orders with many styles, stable orders, high buyer stickiness.
Demand: looking for suppliers with R&D capabilities, light customization.
Main suppliers: wholesale markets, international traders, factories.
Trader/Brand Owner
Main groups: purchasing agents, wholesalers, famous clothing brands.
Order features: periodic purchases, strong bargaining power.
Main track: OEM/ODM
Demand: high-quality requirements, emphasis on supplier strength (scale/capacity/certification), looking for stable partners.
Main suppliers: clothing international traders, clothing factories.
Large supermarket chains
Main groups: Wal-Mart, Kmart, Costco.
Order features: large purchase volume, long purchase cycle, buyers dominate the order price.
Main track: OEM/ODM
Demand: Comprehensive assessment of supplier strength, supplier social responsibility certification, and production capacity must be determined.
Main suppliers: clothing purchasing agents, clothing factories.
5. Characteristics of online consumers and online retailers
Characteristics of online shopping consumers
Basic appeal: cost-effective, rich category.
Design appeal: attention to emerging designers, fashion trends, design details. Being heavily influenced by social media celebrities.
The brand needs: trust the brand, but not loyal to the brand, more willing to try new, niche brands. Retail sites like Amazon, with their many niche brands, are their preferred way to buy clothes.
Features: the younger generation, born with social media, emphasize self and pursue fun;
The working generation, which usually has families, children, and pets, places more emphasis on a high-quality lifestyle.
Characteristics of online retailers
Small and medium online clothing retailers
Business strategy: price-sensitive, pursue fast selling business opportunities.
Product strategy: Track data and trends to find what’s hot.
Custom requirements: Off-the-shelf/light custom.
Supply chain appeal: small amount and multiple orders, one-stop service.
Large brand clothing retailers
Business strategy: Build brand IP.
Product selection strategy: market research, original design, create hot products.
Customization requirements: Light/heavy customization.
Supply chain requirements: stable supply, quality assurance, high iteration rate; Trial order model.
6. Global Apparel Market Opportunities
Because of the epidemic, many people need to be isolated at home or work at home, so the demand for pajamas and loungewear will continue to grow at a high speed in the future.
Ladies' sexy underwear
Due to the particularity of underwear (daily needs, high-frequency replacement, and multiple usage scenarios), global female consumers have a higher demand for underwear than other clothing categories. Business opportunities for sexy underwear are growing rapidly, and sexy underwear is the fastest-growing sub-category of women’s underwear.
Party social dress
Macro trend: After the epidemic, parties have recovered rapidly, so more gorgeous skirts suitable for party and wedding scenes are the trend, including cocktail dresses, wedding guest dresses, plus size, wedding dresses, etc.
Islamic clothing
Macro market: The global Muslim population is growing rapidly, so business opportunities for Islamic clothing are also growing rapidly.
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